Monday, April 30, 2012

Art Walk

I worked the morning shift on Saturday for the ArtWalk this past weekend. I have never been to this event so it was cool to see it for the first time. There were a lot of us working the Saturday morning shift, and overall I had a good time. I was surprised that there was only one U-T employee working during our shift. I did not know they were relying on us so much for this event. At first things were a little hectic, but it got better as the day went on. I felt like they didn't give us a lot of direction as far as what was expected of us. For example, I thought they would be trying to get people to sign up for subscriptions during the ArtWalk, but all we did was try and collect emails. There was only one iPad at the event to collect the emails, and I felt this was inefficient. Many of the people waiting in line to spin the prize wheel would leave because it took so long to move people through the line during busier times. I also felt like the U-T booth wasn't as attractive as it could have been. The U-T backdrop used to take the pictures turned out really well and attracted many people to the booth, but other than that the booth was plain. I think it could have displayed some more artwork or something could have beed done to make the booth more attractive.

Overall, the event was fun and I enjoyed walking around a little bit after my shift ended. I knew there was a lot of people who were going to attend, but I was still surprised at how many people came. I interacted with a lot of the people in attendance because for a good part of my shift I was trying to collect peoples emails so that they could spin the prize wheel. There was some rejection, but a lot of people found the prizes cool enough to give up their email.

It seems that there is only one more thing left on the agenda for the semester. All we have to do now is write a job description and interview with the U-T and they will decided who will be offered a job. I will see you all in class soon.

Art Walk

The Art Walk was a very cool event! The UT banner turned out great, everyone loved taking pictures with it and the props. While I was at the event I helped get people to come to the booth and take pictures, especially families with kids! Next I worked on walking around with the I Pad getting peoples emails to sign up for the daily deals! This had a good amount of rejection but I still got a good amount of emails. Finally I worked the spin wheel and gave out the take away prizes and the entries. I think the booth was a success and that everything went smooth! Good work everyone!

Sunday, April 29, 2012

This weekend was the artwalk!! I got to go help during the first shift on saturday, from 11 to 2 in the morning. The artwalk was very nice, I loved it. There were people all over the place, the weather was very nice and so was the ambiance. I'm very glad I went.

At the UT booth, we were actually a lot of us. We were in charge of having people sign up to receive the UT San Diego online emails. Once they did that, they were allowed to spin the "prize wheel" . If they got a color, they could get to pick anything from the table in the booth (pens, balls, tatoos, etc.). There were also three possibilities of getting into a contest to win tickets for either a Padres game, a Cirque del Soleil show or a Sushi menu.

The public who attended the booth were actually quite happy and engaged with our activites. They could aslo have the change to get a picture taken with a background frame composed of a series of pictures of San Diego. There were necklesses and sunglasses, among others, to make the picture funnier.

We also tried to explain the people what UTSD is and respresents, and I think we did a good job overall.

See you this week!!

Wednesday, April 25, 2012

UTSD

This week is the last before the big art walk event. I'm very excited to see UTSD's marketing and promotion strategies in action. They requested us this week to write down our ideal job if we did decide to work at the Union Tribune and bring in our resume to prepare for a mock interview. This will be amazing practice for how a real interview with a company would proceed. I very much enjoyed our most recent project of revamping an area of the website, so having a sort of research and developement job for the company with promoting events and nightlife would be ideal if I did decide to work there. Understanding how social media is carefully constructed to capture the consumer's attention is something that fascinates me because they become highly involved with the company through online channels without even noticing. It's made me very conscious of seeing what works and what doesnt with a website and attracting cliental (especially seeing the Discover SD sight in the beginning of the year and now how much it has changed.) Looking forward to the art walk this weekend!

TJ's Artwalk Week 1 of 2

Hello! We got today off since we are going to have to work a shift at the ArtWalk this weekend, and I'm excited to finally see how the event plays out. Many of our collaborative ideas have been implemented during the preparation stage and I'm hoping that the fruits of our labor will be evident during the weekend! I also look forward to the event because I'll be able to get some 1 on 1 interaction with the managers who will be running it, since I'm the only student who signed up for the saturday evening time slot (this may or may not have been on purpose :)). I'm also hoping this means there will be less downtime and standing around as I look forward to being heavily involved with the execution of the event. Below is the promotional package they gave us:


Part 2 coming right after the event! Check back soon!

-TJ

4/25/2012

It was another shore week at the UT. We all signed up for the shift that we want to do at the San Diego art walk and talked about our duties to drive potential customers to the table by going out and finding them. I'm going to be doing the morning shift on Saturday, I'm pretty sure it will be a fun time ! 
also we have to write our perfect job description for what we would want to do at the UT. I'm having a hard time trying to decide what i liked the most  because every section appealed to me in different ways. After we write these job descriptions we will have to interview which I'm not worried about at all, because we have spent enough time around the UT employees for me to feel comfortable talking with them. well hope to see you guys at the art walk ! have a great week

Week 11

This was another short week at the UT. On Monday we met on the 5th floor and got briefed on the Little Italy Art Walk this weekend. We're each going to work a three hour shift and get to interact with potential customers.

Dan also explained our final project. I think it'll be a great opportunity for us to explain to them where we see ourselves fitting in at the UT and the potential long-term role we could have in the company.