Marketing week 2 4/11

hey everybody ! I have be assigned to evaluate the classifieds, with emphasizing auto and real estate. I was really impressed with the UT classified web page. the lay out was really easy to use. I think it impressed me because I was thinking about comparing it to craigslist, but what i found that it was more on the level of cars.com or autotrader.com. The lay out was great and it was really easy to navigate. Also i liked the amount of information offered to the customer. all the cars offered had links to Kelly Blue Book reviews and car facts vehicle history reports. i do a lot of looking for cars for modifications, so i made some suggestions to sell ads to costume shops on certain cars and motorcycles that are popular for lift kits, tinted windows, exhaust systems or air intake systems. i felt that this could really boost ad revenue and traffic to the website from local people looking to tune up their rides. i need to do a lot of work on my power point before next week but im really excited to see how it all turns out .
                       have a great week everyone !!

Week of April 11

We only meet once this week-today. Everyone in the marketing group presented their rough draft in front of 4 of the UT workers, including Dan. Everyone did a great job and had amazing new ideas to better each of their segments. They expect our presentations to be even better on Monday. For my segment- DSD: It was hard to give new ideas since they have basically perfected the website now! it is seriously so amazing compared to what it was before at the beginning of the semester. But I do have a few suggestions and hope that they like them!

Today my group (4) continued with the content deparment. They gave us more insights and information regarding journalism, photography, twitter, etc. These were of great help since it is something very new to me. I just created my twitter account! I found a lot of friends that are using it. I thought I would only create it for this class but maybe I will actually stay with it.

Our challenge is to now find an event to cover. I have a few ideas so I will just decide one and start working on it. We have to do a narrative, social media, and photographic report, quite complete, so I think we will learn a lot out of it.

A thing I found funny is that they told us that the groups who have been working with them previously tended to try to "promote" their events in some way. They told us that that is normal taking into account that we are studying marketing. However, we have to go away of this trend and try to just simply state the truth, being objective and not trying to sell anything.

I will let you know how it goes!!

Week of April 11

Hi Group!

Well, looks like Group 2 had an easy week this week. Last week, we had a brief Sales 101 pitch. This week, we did not have any direction because it seemed that people in charge of our projects were either late or not in today.

I wanted to get a little bit of insight into what other groups are doing as far as marketing for the event in a couple of weeks. Our group is in charge of marketing on campus, but maybe there is some way that we can collaborate and be more efficient?

Have a great week!

marketing week2

This week we had a shorter week due to the Easter break, so the blog posts will probably be a bit shorter!  But throughout the week my group has been working on their individual marketing plans.  I am working on what UT and DSD can do to increase awareness on their social media pages (such as likes on facebook etc).  To start I made some observations on what they already have that is both good and bad.  I found that the sites were very easy to find from the direct link they have on the UTsandiego site as well as the DSD site.  If someone were to go directly from the social media site itself that is when there might be more of a problem.  I then made some recommendations to improve their sites.  One, which we have already talked about in class is consolidating the amount of pages they have out there.  Having one page for each site would probably be most beneficial to them.  I also thought they could run certain deals only through facebook and twitter, where someone has to like the page in order to receive it.  This may decrease the amount of people buying, but I thought if they did it for something more targeted towards a younger crowd, most of that demographic does have a facebook already.   One other suggestion I had was making the UT facebook page more reader friendly.  Right now it is very plain and I think if it captured attention more they may increase their readership/likes of the page.  These are just a few of my ideas that I have come up with.  We have a “rough” presentation/discussion of our plans today, but the final one will be next week!  Let me know if any of you guys have any other great suggestions! Thanks :)   

Marketing

Tomorrow everyone in the marketing section will be presenting the rough draft of their presentations for next monday! I have the Contests for UT and DiscoverSD. I have spent time messing around on the two sites. First figuring out how easily it was to find and use them. Then I tried to figure out who the contest on the different sites were geared towards. Finally I looked at the features and how easy it was to sign up for contest by signing up for some myself.

The UT site was the first one to pop up on my google search and it was relatively easy to find and use. DiscoverSD was third on my google search and was trickery to find on the actual site. I will give out more details tomorrow at my presentation.

Wed Blog

Last Monday we meet for a short amount of time and went over the artwalk. Each group got to pick a specific segment which they want to work on. That pretty much sums what we did. Wednesday- we meet in our groups again. This time my group is in marketing- which we have to individually have to make a marketing plan to a specific segment of the UT. I got first pick so I picked discoverSD. I was very excited to pick this segment because it is what our starting focus was about. I am excited to work on this project! and can't wait to see everyone else's!