This week we talked more with Paul on monday about the experiences we had with a UT salesperson each of us were assigned to. Though I didn't get to do an actual sales call/meeting, the experience was very interesting. It was nice to see the interaction the employees have with each customer, and that they actually care about having a personal relationship with them. What really shocked me was the price of advertising! I knew it was expensive, but not that expensive. I was able to see the different layouts available as well as the different cost strategies used.
Throughout the week I was trying to come up with more ideas for our big event, but today we found out that we will be working at the UT booth at the art walk in Little Italy. Each of our teams has to pitch an idea in a few weeks, which I'm very excited about! We really need to choose a great theme and target market that we think is most ideal to the event. With this we hope to gain more exposure to both the UT San Diego brand as well as discoverSD. I don't want to give any of my teams ideas away, but I think we all have some great ones that will hopefully come together to form one WINNING presentation! ;)
Have a great Spring Break!!!
Wednesday, February 29, 2012
Hello All,
This past week I had the opportunity to work with the UT San Diego's Marketing Department. As a marketing major, this was an extremely interesting opportunity. My specific task was to develop a marketing plan for their Night and Day section. This publication focuses on promoting and reviewing various events occurring in San Diego. There is both an online portion distributed through their entertainment section on the website and a weekly print edition issued on Thursdays. I focused on three main aspects they could update: layout, content, and developing a mobile app. I really enjoyed breaking down the aspects of the Night and Day section and coming up with creative new approaches for them. Within the layout, I thought they should work on their branding to sync the online and print editions of Night and Day. For their content, I came up with the idea of organizing material by interest and developing both a weekly calendar of events and a family guide for families planning their outings. For their mobile app, I proposed a "Plan my Weekend" app that would allow users to easily target events within San Diego via their interests, location, and price range. After presenting my marketing plan, hearing the feedback from people within the field was very valuable and I really appreciated their enthusiasm.
This past week I had the opportunity to work with the UT San Diego's Marketing Department. As a marketing major, this was an extremely interesting opportunity. My specific task was to develop a marketing plan for their Night and Day section. This publication focuses on promoting and reviewing various events occurring in San Diego. There is both an online portion distributed through their entertainment section on the website and a weekly print edition issued on Thursdays. I focused on three main aspects they could update: layout, content, and developing a mobile app. I really enjoyed breaking down the aspects of the Night and Day section and coming up with creative new approaches for them. Within the layout, I thought they should work on their branding to sync the online and print editions of Night and Day. For their content, I came up with the idea of organizing material by interest and developing both a weekly calendar of events and a family guide for families planning their outings. For their mobile app, I proposed a "Plan my Weekend" app that would allow users to easily target events within San Diego via their interests, location, and price range. After presenting my marketing plan, hearing the feedback from people within the field was very valuable and I really appreciated their enthusiasm.
Hi group !
My team is leaving the Marketing department to go to the Sales department after the Spring Break, I hope it will be exciting too ! We have realized one project which was a marketing plan about something we had to chose among daily deals, mailing, event, Iphone app, Ipad app, discoversd and others things the company wanted to improve with our ideas and we made our presentations on monday. We had to find information about the competitors, the target, the promotion and the communication to make younger people interested in the brand.
I had to work on the event for the marketing plan project but as it has changed I think the survey they ask me to create won't be very helpful !
I think that the idea of making all of our group find ideas is pretty good and I hope that everyone will come up with great ideas to make it a very cool event !
I look forward to seeing the presentations !
Have a good Spring break !
My team is leaving the Marketing department to go to the Sales department after the Spring Break, I hope it will be exciting too ! We have realized one project which was a marketing plan about something we had to chose among daily deals, mailing, event, Iphone app, Ipad app, discoversd and others things the company wanted to improve with our ideas and we made our presentations on monday. We had to find information about the competitors, the target, the promotion and the communication to make younger people interested in the brand.
I had to work on the event for the marketing plan project but as it has changed I think the survey they ask me to create won't be very helpful !
I think that the idea of making all of our group find ideas is pretty good and I hope that everyone will come up with great ideas to make it a very cool event !
I look forward to seeing the presentations !
Have a good Spring break !
Week 4 - Event Planning
Monday Group 2 received feedback on our stories that we reported on. I was pleased with my assessment of the Surfrider Foundation beach clean up and was given constructive feedback about my work. I am looking forward to working in the Sales and Marketing departments in the coming weeks.
Today we discussed ideas for the event coming up in April. I like the idea of capitalizing on the art walk instead of completely creating an event from scratch. I just don't think we would have had the time. I think it is effective to have each group make a presentation of concepts for the event. That way, we can pick and choose from each if we would like, or just use the concept that we think will be the most successful.
Our group has already met preliminarily and we have some good ideas so far. We've emailed a couple references and plan on developing our ideas further over break.
Today we discussed ideas for the event coming up in April. I like the idea of capitalizing on the art walk instead of completely creating an event from scratch. I just don't think we would have had the time. I think it is effective to have each group make a presentation of concepts for the event. That way, we can pick and choose from each if we would like, or just use the concept that we think will be the most successful.
Our group has already met preliminarily and we have some good ideas so far. We've emailed a couple references and plan on developing our ideas further over break.
2/29
Hey everybody! hope you guys had fun in your sections, I know that i had a great time in sales but I'm excited to explore the other parts of the company after spring break is over. I thought that today's meeting was really productive. We received an assignment to create themes and events that will drive subscription to the paper, promote the brand, and spur internet traffic on the daily deal. Each team gets to make up a presentation and the team with the best ideas will be chosen. I love competition so this project is right up my alley. My group and I already have some great ideas, I'm really excited to see what all the other teams come up with.
After spring break my group and I come back and join the content department. I'm not really sure what to expect, but I'm excited to see what reporting is like and learn something new. Hope you guys have a great vacation, see you on the 12th.
After spring break my group and I come back and join the content department. I'm not really sure what to expect, but I'm excited to see what reporting is like and learn something new. Hope you guys have a great vacation, see you on the 12th.
Feb. 29,2012
On Monday the everyone in the sales group met. We shared our experience about our ride-a-long, it was fun to see what everyone else did, and the different things they learned. UT asked us what we thought, what we learned and then asked us to evaluate our experience with their staff members. Today we all met as a group- it was good to see everyone's faced again! We talked about the big event- which has changed, we are now planning UT's booth at the Art Walk. They have done this before however want to take a better, more planned approach to it. We are each, in our groups, are to propose an idea for the walk and have a 10-15 min presentation the week after spring break. I am very excited to see what our group will put together. It is a short amount of time especially because of break but I think we can do it! I very happy that the big event is all planned out or at least we have a place and date figured out.
Sales Week
This week we wrapped up our time in the Sales group. On Monday we met with our entire group that was in Sales (I believe it was about 10 of us total). We discussed what we learned and encountered on our "ride-alongs" with the salespeople last week and continued by filling out a paper about our experiences in the sales department. Overall, it was interesting to see all the different aspects that are conquered through the sales team. Today we met with our entire class to discuss the end event. The UT mentors came up with the idea to showcase our work for the UT through the event they are sponsoring in April called the ArtWalk which takes place in Little Italy. They will have numerous booths there and want us to come up with an over-arching theme for the booths and to entice people to subscribe to either the newspaper or one of the email lists (whether it be Daily Deals, Discover SD, etc.) As a group of 5 we will present our concept to a panel on Wednesday March 14th where the UT panel will then decide which idea they like best. Our group plans to meet hopefully once over Spring Break and then again on Monday and Tuesday when we return back to school, as we'll be presenting on Wednesday. We've already come up with a few good ideas and I look forward to where this event will lead.
-Sarah
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