Hello All,

This past week I had the opportunity to work with the UT San Diego's Marketing Department. As a marketing major, this was an extremely interesting opportunity. My specific task was to develop a marketing plan for their Night and Day section. This publication focuses on promoting and reviewing various events occurring in San Diego. There is both an online portion distributed through their entertainment section on the website and a weekly print edition issued on Thursdays. I focused on three main aspects they could update: layout, content, and developing a mobile app. I really enjoyed breaking down the aspects of the Night and Day section and coming up with creative new approaches for them. Within the layout, I thought they should work on their branding to sync the online and print editions of Night and Day. For their content, I came up with the idea of organizing material by interest and developing both a weekly calendar of events and a family guide for families planning their outings. For their mobile app, I proposed a "Plan my Weekend" app that would allow users to easily target events within San Diego via their interests, location, and price range. After presenting my marketing plan, hearing the feedback from people within the field was very valuable and I really appreciated their enthusiasm.