Hi group!
As you may know my team is in the sales department this week and I have done my second ride along yesterday but this time we had to observe people working inside the office so it was less exciting but interesting too. We spent 3 hours observing 3 different people making calls, trying to convince clients to chose their web site or their newspapers to put their ads on and we saw clients coming too to the human resources office. I think that we are going to change on monday and go in the content department and that it's going to be more work because during this week we didn't really have something to do except giving our impressions about what we have seen ! I don't know if one of your team have heard about the event of the end of April because I thought they were supposed to give us their final plan with all of our ideas combined and we haven't talk about it with them since our presentations..
Anyway I hope you're all having a good week ! Have a good week end !
Thursday, March 29, 2012
Wednesday, March 28, 2012
Hi I am SO sorry for blogging so late! seriously went from UT to class to the library to work on a group project. I finally now am able to get to my own computer.
we were given monday off to work on your content project. I was able to finish my article over the weekend after I attended the Busker Festival at Seaport Village. I personally had a BLAST doing this. I had a different outlook doing into the festival knowing that I has certain moitives and tasks to complete such as tweet, take picture and be extra observant. I was able to act like a "news reporter" and talk to the performers who were more than happy to give insight about their experience especially after I told them I am writing an article about them. When we reviewed all of our events, I was so proud of everyone! There were so many amazing event people went to. I thought it was interesting how they told us they could tell by our tweets we were marketing students. Many of our tweets seemed like we were marketing the event and trying to draw and audience rather than report about an event which they were perfectly okay with!
overall I had a great time. I am excited to be able to present this experience at future job interviews.
we were given monday off to work on your content project. I was able to finish my article over the weekend after I attended the Busker Festival at Seaport Village. I personally had a BLAST doing this. I had a different outlook doing into the festival knowing that I has certain moitives and tasks to complete such as tweet, take picture and be extra observant. I was able to act like a "news reporter" and talk to the performers who were more than happy to give insight about their experience especially after I told them I am writing an article about them. When we reviewed all of our events, I was so proud of everyone! There were so many amazing event people went to. I thought it was interesting how they told us they could tell by our tweets we were marketing students. Many of our tweets seemed like we were marketing the event and trying to draw and audience rather than report about an event which they were perfectly okay with!
overall I had a great time. I am excited to be able to present this experience at future job interviews.
content week 2
This week my team continued to work
in the content group. Last week
our group learned about journalism and reporting and this week we put it into
action!! Each of us had to choose an event to report on, while also tweeting
and taking photos at the same time.
At first it was a bit difficult to multitask all of these things, but as
the event went on it got easier to get information, as well as inform the
public. For my event, I went to
the grand opening of the store, Graffiti Beach. It is located in South Park and supports emerging designers
and artists. They decided to open
this past weekend because there was an annual spring walkabout, which attracted
a ton of attention to the new opened store. Many of the designers in the store take an eco friendly
approach, such as Beatrice Holiday, who supports riding bikes whenever
possible, and makes all of her jewelry out of the inner tubes of bicycle tires. There next event will be held on April
7th, so if any of you would like to check it out feel free to ask me
any other questions :) Hope you
all had a great week! I think my
group moves to the marketing department next week… yayy!!
3/28 content
Hey everybody this this week was really fun. I had a great time going to the event and writing the article. i admit that the live tweeting was a little more difficult then i expected. i was told today during our presentations that me tweets were to factual and didn't show enough personality, which is true i tried to just report facts it didn't even occur to me that people would never follow a reporter that was not at least some what entertaining. I know that a couple of other people in the two content groups also express some difficulty in getting the hang of live tweeting. Over all every body did a great job on the presentations today, Keala did a awesome job on the video of the Filipino cultural clubs play. All in all it was a great experience to learn about how journalism works in the modern era. I really enjoyed that they let us do some time in the content department, even thou we are all in business i felt that i learned a lot and it would of been a shame to intern at a news paper not knowing how to actually report. I'm excited to go to the marketing department next week and see how my years of learning in the class room stacks up to real life professional work.
Sales Section
This week was informal for our meeting times in the sales rotation. However, each of us will be working one on one with a sales professional. On Friday, I will be attending a multiple hour conference call discussing a sales event. The ride along did not work out with my sales person due to a scheduling conflict, but I am grateful for the opportunity to attend a "real life business conference." We will reconvene together as a group on Monday to talk about what we learned and the experiences we were fortunate enough to encounter. - I will update you guys after Friday!
Marketing Department - week 2
This week we presented our pitches for our products that we were assigned. As I said before, I was assigned to the Padres iPad App. (that technically does not exist). In order to complete the U-T's marketing strategy for this app, I had to do a lot of research on other apps that had surfaced in the same niche market. These apps includes, MLB "At Bat 12" and "San Diego Baseball Live". Both of the apps were well put together and would be stiff competition for the U-T.
In light of this, I told them that what they need to do is differentiate the App as much as possible from its competitors. It needs to become a "go to" spot for all padres fans that live in San Diego. I told the U-T that their strength was in the content that they already had access to due to the nature of their business and they needed to capitalize offering a one-of-a-kind experience for the user.
Lastly, I offered up the idea of the U-T iPad app annexing the Padres app. If you guys saw TJ's post below, the app is set up like a checkerboard. I think that if one of those squares could be dedicated to this digital magazine about the padres, it would drive a lot more downloads to the U-T app rather then forcing people to download another app that they would have to check for information. Also I thought this would somewhat prevent a potential failure in a market that is already full of baseball apps that are credible and well thought out.
Overall, it was cool to investigate this product market and I also learned a lot about what a good presentation looks like. It needs to be short, simple, to the point, and incorporate visuals so that the listener is not bored.
I'm excited to start sales next week!
Em
In light of this, I told them that what they need to do is differentiate the App as much as possible from its competitors. It needs to become a "go to" spot for all padres fans that live in San Diego. I told the U-T that their strength was in the content that they already had access to due to the nature of their business and they needed to capitalize offering a one-of-a-kind experience for the user.
Lastly, I offered up the idea of the U-T iPad app annexing the Padres app. If you guys saw TJ's post below, the app is set up like a checkerboard. I think that if one of those squares could be dedicated to this digital magazine about the padres, it would drive a lot more downloads to the U-T app rather then forcing people to download another app that they would have to check for information. Also I thought this would somewhat prevent a potential failure in a market that is already full of baseball apps that are credible and well thought out.
Overall, it was cool to investigate this product market and I also learned a lot about what a good presentation looks like. It needs to be short, simple, to the point, and incorporate visuals so that the listener is not bored.
I'm excited to start sales next week!
Em
Marketing Dept, Group 2
Today we gave our final presentations to the marketing department! These presentations were marketing plans for the products that were assigned. Mine was on the UT San Diego website. After doing a practice presentation for our group on Monday, we were given a little bit of feedback to fine tune things before our presentation today.
In researching the UT San Diego website, I focused on a plan that tried to draw in more visitors, more page views per visitor, and a younger demographic. I presented an overall theme that included repositioning the website as "Your Website", a resource for people to go to for anything and everything they wanted to know about San Diego. It used more individual recommendations, personalization, and integration with social media to create a more individualized and connected experience for the users.
I proposed a couple ways to complete this goal. One was to design the website in a way that had bigger, bolder headings that attracted people to browsing areas of the website, particularly in areas of the site that competed with advertisements. I also suggested more linkage and recommendations to articles next to different features of the site to increase visitor's tendency to click around more. Because UT San Diego is going to move to an online subscription program, which charges frequent users as opposed to generating revenue entirely off advertising, I really focused on wanting to make sure people stayed on the site, grew accustomed to the site, and got to the point where they relied enough on the site to want to invest in a subscription.
Other ways I recommended doing this was by further integrating social media and taking advantage of it to bring users back with different articles of interest. I also suggested a few more tips on making the website a little more personable. Overall, this was a really great hands-on experience; the feedback of the department in terms of our ideas and presentation skills was very valuable as well.
In researching the UT San Diego website, I focused on a plan that tried to draw in more visitors, more page views per visitor, and a younger demographic. I presented an overall theme that included repositioning the website as "Your Website", a resource for people to go to for anything and everything they wanted to know about San Diego. It used more individual recommendations, personalization, and integration with social media to create a more individualized and connected experience for the users.
I proposed a couple ways to complete this goal. One was to design the website in a way that had bigger, bolder headings that attracted people to browsing areas of the website, particularly in areas of the site that competed with advertisements. I also suggested more linkage and recommendations to articles next to different features of the site to increase visitor's tendency to click around more. Because UT San Diego is going to move to an online subscription program, which charges frequent users as opposed to generating revenue entirely off advertising, I really focused on wanting to make sure people stayed on the site, grew accustomed to the site, and got to the point where they relied enough on the site to want to invest in a subscription.
Other ways I recommended doing this was by further integrating social media and taking advantage of it to bring users back with different articles of interest. I also suggested a few more tips on making the website a little more personable. Overall, this was a really great hands-on experience; the feedback of the department in terms of our ideas and presentation skills was very valuable as well.
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