Today we gave our final presentations to the marketing department! These presentations were marketing plans for the products that were assigned. Mine was on the UT San Diego website. After doing a practice presentation for our group on Monday, we were given a little bit of feedback to fine tune things before our presentation today.
In researching the UT San Diego website, I focused on a plan that tried to draw in more visitors, more page views per visitor, and a younger demographic. I presented an overall theme that included repositioning the website as "Your Website", a resource for people to go to for anything and everything they wanted to know about San Diego. It used more individual recommendations, personalization, and integration with social media to create a more individualized and connected experience for the users.
I proposed a couple ways to complete this goal. One was to design the website in a way that had bigger, bolder headings that attracted people to browsing areas of the website, particularly in areas of the site that competed with advertisements. I also suggested more linkage and recommendations to articles next to different features of the site to increase visitor's tendency to click around more. Because UT San Diego is going to move to an online subscription program, which charges frequent users as opposed to generating revenue entirely off advertising, I really focused on wanting to make sure people stayed on the site, grew accustomed to the site, and got to the point where they relied enough on the site to want to invest in a subscription.
Other ways I recommended doing this was by further integrating social media and taking advantage of it to bring users back with different articles of interest. I also suggested a few more tips on making the website a little more personable. Overall, this was a really great hands-on experience; the feedback of the department in terms of our ideas and presentation skills was very valuable as well.
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