This week we presented our pitches for our products that we were assigned. As I said before, I was assigned to the Padres iPad App. (that technically does not exist). In order to complete the U-T's marketing strategy for this app, I had to do a lot of research on other apps that had surfaced in the same niche market. These apps includes, MLB "At Bat 12" and "San Diego Baseball Live". Both of the apps were well put together and would be stiff competition for the U-T.
In light of this, I told them that what they need to do is differentiate the App as much as possible from its competitors. It needs to become a "go to" spot for all padres fans that live in San Diego. I told the U-T that their strength was in the content that they already had access to due to the nature of their business and they needed to capitalize offering a one-of-a-kind experience for the user.
Lastly, I offered up the idea of the U-T iPad app annexing the Padres app. If you guys saw TJ's post below, the app is set up like a checkerboard. I think that if one of those squares could be dedicated to this digital magazine about the padres, it would drive a lot more downloads to the U-T app rather then forcing people to download another app that they would have to check for information. Also I thought this would somewhat prevent a potential failure in a market that is already full of baseball apps that are credible and well thought out.
Overall, it was cool to investigate this product market and I also learned a lot about what a good presentation looks like. It needs to be short, simple, to the point, and incorporate visuals so that the listener is not bored.
I'm excited to start sales next week!
Em
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