Wednesday, April 11, 2012

Marketing Week 2

This week we didn't have a whole lot going on as we didn't go to the UT on Monday due to Easter Break. Our rough drafts for our presentations were due today and I'm excited to see what everyone has to offer next Monday when we present. Unfortunately, the guidelines for the presentation were very vague, I was slightly confused of what exactly they wanted us to do and what to include in the powerpoint. The division of the UT that I'm evaluating is the weekly Pets Page which is very new (only 2 weeks old) and comes out in the UT every Saturday. In my powerpoint I discuss likes/dislikes, competitors and how they can get more traffic through the pets page on the UT Website and also how they can get more people to pay attention to and read the pets page each Saturday. Hopefully this is what they're looking for in the presentation as it was very unclear what exactly we were to do. More to come next week! -Sarah

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