Week 10

This week was a pretty short week at the UT. On Monday we presented the final draft of our project for the marketing section of the class. My presentation was on the UT San Diego Deals and the DiscoverSD Insider Hook-up. After presenting the rough draft last week, my advertising class heard a presentation from an advertising exec from NBC San Diego. He introduced some interesting ideas regarding daily deal sites, as NBC San Diego has their own site called The Goods. He explained that since media viewing is so fragmented, the best way to reach an audience is through multi-platform marketing. NBC San Diego advertises their deals not only on their website, but also in three different time slots during the morning news. This not only increases awareness of the site in general, but also specific deals, benefitting both client and customer. I believe that the UT needs to utilize this idea of multi-platform marketing, and advertise their deals in both print and online, encouraging individuals (like my mom) who read the Union Tribune, but didn't know about the deals, to go online and check them out!