We did our Marketing Presentations yesterday. I presented on the contest sites for UT and DiscoverSD. The main topics I discussed were ease of access, how to sign up, reach of contest, and marketing ideas. UT and DiscoverSD both excelled in different places here. UT was much easier to access. When google searching contests in san diego, the UT site is the first link to pop up where as DiscoverSD is the third link, the San Diego Reader site is second. Also on the UT site you can find the link to concerts under entertainment, which is logical and simple to find. Whereas the DiscoverSD concert link is very difficult to find on the site and is not easy to access.
Under how to sign up I talked about the information they had to give out to sign up. UT contests you have to register which may detour people from signing up for the contest, whereas DiscoverSD you can choose to check a box to become a DiscoverSD insider.
Under reach I talked about how they need to use their social media sites more to promote their contests. They should post the contests as status on the UT and DiscoverSD sites. Also to have the contests interact more by having people upload pictures for things like photo contests up on Facebook.
Finally for Marketing Ideas I think that the use of radio to broadcast certain contest such as a concert ticket prize needs to be utilized more. I also think they need more big ticket prizes that will go viral via facebook such as Coachella tickets. Anything that sells out quickly should be considered as a prize possibility especially for UT were you have people subscribe because those prizes are an even bigger incentive.
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