I'm so sorry not to have posted a blog last week, but last week was pretty uneventful. We had Monday off for Easter break, and then when we went in on Wednesday no one had anyone for us to report to, and Dan was out of the office so we weren't able to talk to him. So we ended up leaving without talking to anyone.
Mackenzie emailed Dan over the weekend, and he was able to put us in contact with someone to meet on Monday. We met and were able to see all of the different sales presentations that UT San Diego uses to sell newspaper/product advertisements to companies. It was really interesting! They talked about how the major advantage of the newspaper is its reach, as the paper reaches thousands and thousands of people per edition. He showed us all of the different options for advertisements that companies had, and all of the options companies had in terms of the type of products they want to use as advertising mediums. This ranged from the UT App, the paper, the website, the billboards on the side of the building, etc. The sales rep we met with was very interesting in explaining that a salesperson not only has to sell the product, but has to consult with the consumer and sell the right product that fits their needs. He emphasized the importance of finding the advertising method that will be most successful for the company, as it produces results and encourages them to come back.
This improved my perspective on sales a little bit, and the advice he gave us was great. Unfortunately we told them that we could not shadow sales calls today, since the Dalai Llama was speaking and we had tickets. However, we are hoping that after the Art Walk next weekend we are able to follow up with the Sales Dept. and schedule a time to see them at work.
Regarding the Art Walk, have any of the groups received any guidance on planning for this? Our group was in charge of promoting on campus, but they haven't provided us with any copy to submit to the University for approval like they said they would. I'm getting a little worried since it's a week and a half away. Any updates??
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