Night and Day Entertainment

Today, we gave our individual presentations on certain aspects of the UTSD website we were instructed to research and adjust. Mine was the "Night and Day Entertainment" part. My theme was to make the UTSD website similar to some of the more popular websites among the younger demographic. First off - to appeal to our generation, UTSD needs to advertise on facebook but with the events as the hook (for example: COACHELLA TICKETS CONTEST, and once they hook the consumer, they will stumble upon the UTSD sight. Second, I noticed that having a membership to UTSD doesnt mean anything and the "create account" icon is in the top right corner and barely noticable. What UTSD needs to do is make the website more exclusive - basically leaving some to the imagination of what it offers until the individual signs up. Once they do, they can check mark their interests so that UTSD has a direction with what to promote to them and a database of what they have been to and what they would want to go to in the future. Third, they should have it be like a private website for the person to keep tabs on their events and see what is up and coming as well as see where their friends go... leading them to "discover SD" because people do what their friends like to become more involved in social circles. By these three ideas, UTSD could make great improvements on its popularity and success.