MKTG Week 1

This week we met on Monday to discuss ideas for the booths at the Art Walk. We came up with a few more suggestions and the UT team is still implementing all of our ideas into their final projects. We also split up into our last group rotation on Monday and were given the task of making a list of prizes and little giveaways for the Prize Wheel at the booth. Today, we were again split up into our last rotation (marketing) and we choose a division of the UT to focus on and create a mini 5 minute presentation. The presentation is meant to be an analysis of the division we chose (mine is the UT San Diego Pets Scratch & Sniff) so we are supposed to ask people what they think about the section and input our thoughts on it as well. Since the Pets section is very new - it was just released last week - I'll have to see what people think about it and what could be improved for both the print version and also how the Pets Scratch and Sniff section appears online. In 2 weeks we'll present our powerpoint to the marketing board and they'll potentially take in and implement some of our sugguestions. I'm excited for the marketing rotation and to see people's thoughts on the newly released Pet section. As we learned today, more people nationwide own pets compared to have children. So, the pet industry is obviously booming and I think the UT is doing a good thing by taking action on placing this into a weekly segment of their paper. Should be a fun marketing project/campaign :)