Today Group 2 got a sales overview, which was really interesting. We went over different PowerPoints that highlighted the various aspects of sales at UT. What I found the most interesting was the amount of reach that newspaper still gets even though everyone talks about how print is declining. I was skeptical, however, about the facts regarding the decline in TV watchers versus newspaper readers.
It was fascinating learning about the different ad spaces available. The online space has room for 3 ads on the page, whereas the mobile site only has room for one. The mobile site ad will be more beneficial because it is the only ad on the page. Strategic placement of the ads is key. I learned that it is important to know your client and be able to tell which ads and which ad space will be the most profitable for their business.
On Wednesday we will be meeting about the marketing for the art walk. Hopefully some of my questions will be cleared up about what exactly they are wanting us to do for that.
It was fascinating learning about the different ad spaces available. The online space has room for 3 ads on the page, whereas the mobile site only has room for one. The mobile site ad will be more beneficial because it is the only ad on the page. Strategic placement of the ads is key. I learned that it is important to know your client and be able to tell which ads and which ad space will be the most profitable for their business.
On Wednesday we will be meeting about the marketing for the art walk. Hopefully some of my questions will be cleared up about what exactly they are wanting us to do for that.
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