Hope everyone had a fabulous Valentines Day!
I thought the trip to the UT office this Monday was very helpful. I particularly enjoyed the presentation about the markets in San Diego. It is amazing how much San Diego has to offer. I thought it was interesting to learn about the high connectivity in San Diego, and various other high national rankings. I think it was also helpful to learn that the UT San Diego audience is mostly affluent and well educated. It was helpful to get an idea of how San Diego stands out from other markets and how UT San Diego uses that to attract new customers including national companies and brands. Here are a few more notes I took that I think will be helpful for planning the event, and for starting our rotations this week:
Overall Goal: Transition advertisements to online
Sales Goal: How can we connect our customers to their desired audience?
They asked us to think about the Purpose of the Event- Here is my vision:
Purpose for UT: Promote the Discover SD brand to a younger audience
Purpose for Vendors: Exposure to a young demographic living in San Diego
Purpose for Audience: Learn about Discover SD and what is has to offer as well as find out about other companies that may have something they are looking for.
I really like the idea of having the event to promote Discover SD. I also like the idea of having the event focus on a healthy lifestyle. We could have vendors with healthy food options, local gyms/yoga studios/ restaurants and more.
I am excited to begin our rotation this week. Hope to see you all at the luncheon today!
I love this idea of having the event focused on a healthy lifestyle. That will open up a number of vendors to you that will be very appealing to the target market you're after. Good thoughts!
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