Oops! I accidentally posted on the wrong blog, here's what I said earlier this morning:

I picked up one of a copy of the UT San Diego newspaper yesterday to do some investigation. I like how they structure the overall layout of the front pages for their various sections. I feel like the bold brightly colored headers make it more aesthetically appealing at a glance, specifically for readers within the 20-25 year old age range, especially when compared to a more "serious" paper like the Wall Street Journal which has more of a black and white look.

When looking through the paper, I didn't see any mention of their facebook page(s) or anything really about discoverSD or their daily deals program. The closest thing I saw was an advertisement mentioning how you can opt to have their Sunday ads/coupons sent to your cell phone, or view them online.One section that seemed somewhat related and would probably be the best place to target 20-25 year olds was the "Night and Day" Weekly Guide,where they discussed local events dealing with food and the arts.