Sales Calls

I really enjoyed shadowing April Gingras this week. She is currently the New Homes Account Manager at UT. She has been working in this position for the last few months and has previously worked in the Real Estate Business. She began by going through her section and showed me exactly how the lay out worked with the advertisement space and PR sections that she sells. It was very interesting to see the different prices that the different types of sections went for. I really liked how many of the ADs were right next to the PR articles. She mainly managed her accounts via email and phone calls. She had to respond quickly and with the right lingo to each of her clients to make the sale. One of her key notes was when she is sending them the finalized contract to sign to call it an agreement. I really enjoyed listening her sell not only print ads but working with her fellow employees to get her clients to also buy marketing space online and in the Coastal magazine.