Week 3 - Content

I forgot to make my post last week, but it was quite the exciting week. I very much enjoyed going to the Sales Conference. There, I attended the Strategy and Development workshop. The most interesting topic that was discussed in my opinion was Channel Planning. We received a chart with all different types of media outlets including ad networks, email , video, "premium" targeted ads, blogs and applications. We were to distinguish between which ones were primary objectives and which were secondary according to 3 aspects of channel planning: Branding, Response and Creating High Value Customers. I took a lot from this exercise and can apply it to my current job at the Internet marketing agency.

Back at the office, our group was given an assignment to choose an event during the week and report on it. We needed to utilize Twitter to cover the event in real time as well as take photos that represented the various aspects of the event. After that, we were to write up a report using the key components that we discussed during our meeting last Monday.

I chose to cover a beach clean-up event on Saturday morning at Tourmaline Beach. USD co-sponsored the event with the Surfrider Foundation and I thought that it was a perfect newsworthy story to cover. I learned a great deal from using social media platforms like Twitter to inform people about the event as it was happening, as well as provide detailed coverage in my report that was written after the event had completed.

Tyler