Early this week, on Monday, each member of our marketing group presented our marketing plans on the specific topic that we chose. My presentation was over the daily deals aspect of the UT. In the presentation, I specified a specific target audience, assessed the UT's strengths and weaknesses, and did a competitive analysis. Even though I was a little nervous to present in front of the group, the experience was very rewarding. All of the staff gave us feedback during and after our presentations. Some of the comments will be very helpful for the future. The guidelines for developing the marketing plan were fairly vague, so each of our presentations were a little different. It was hard to judge what they thought of the presentations since our five presentations took up the entire time period at UT.
Dan said our group would be most likely moving to sales the week after spring break. I am looking forward to this new opportunity. It sounds like both of the sales groups have had rewarding experiences so far. Today, Dan said we will be discussing the end of the year project so hopefully we will get some logistics figured out. See you all soon!
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