Upon yesterday's introduction and tour in the UT San Diego building I have come to the conclusion that the company is definitely in flux. The DiscoverSD.com offices are nearly finished and there is plenty of extra room for more offices and/or storage. I am excited to see how the company continues to evolve, especially since we are all going to partake in that process. The downstairs lobby had more of an investment bank feel than that of a newspaper, except of course for the ancient printing machines arrayed by the doors. Something to note: the young model-esque secretary in the lobby who was being trained by her much older predecessor seemed to allude to UT's rebranding strategy (in my opinion).
The human resources manager who showed us around seemed to have worked for the company for a while, since he knew just about everything about the building (what used to be here, what's going to be there). Another thing to note was the sheer excitement and willingness to listen that the managers possessed. It seems as though this class is going to play a big part in the company's marketing efforts while they move forward with the new changes taking place. I look forward to attending the event this weekend to see how UT San Diego appeals to their aging market, it will help diversify our experience since we will be honing in on the young adult category.
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