Wednesday, February 15, 2012

TJ's Week 2, Content

We have finally been divided by our groups into the different subsections of the firm. I am excited to be in content first, since the Union Tribune is primarily based on content and its newspaper. I think we will be more efficient going into the marketing and sales side of things with a basis of knowledge in content and how the newspaper actually works. Can't sell it unless you know how it works (unless you are a sales wizard of some sort). 
Our bosses/instructors are Jeff Light, UTSD Editor and Adrian Vore, North County editor. They jumped right in and we received handouts and a syllabus explaining how we will be spending our time with them. I was excited to see that we will actually be doing some "reporting"of our own! The final project is an article written by us and "published" on twitter, extra points for media (pics/vids). First principle of journalism? The who, what, when, where, why and HOW. Then sprinkle in the color (description/flavor) on top of your basic and necessary facts. 

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