Marketing Assignment

After being assigned to the marketing aspect of the UT last week, we finally got an overview of what we will be doing for the next couple weeks. Our first assignment is to develop a marketing plan. Each member in our group was assigned one aspect of the UT to develop a marketing plan for. I will be developing a marketing plan for Daily Deals. The other parts of the UT that were assigned include: Night and Day, DiscoverSD, Events, and Style and Society.

Five members of UT gave us and overview and gave us basic guidelines for coming up with a plan. The first aspect of developing a marketing plan is to determine the marketing objectives. Therefore we need to answer the following questions; what are the goals of the plan and how will they be attained? Next, we need to figure out who the target audience is and what these consumers are looking for. Then we will do a competitive analysis. We need to figure out who the competitors are in our specific area and we need to analyze their strengths and weaknesses. Finally, we need to determine the most effective marketing channels to attract the target audience.

On Wednesday they want us to come in with a draft and they will give us feedback. Then we will present our final marketing plans next Monday. This is our first weeks project, and I am excited to get started. I think it is awesome that we are getting real world experience, and at the same time UT can gain a fresh new perspective. I am anxious to hear about all of the things going on in the Sales and Content Department.