Wednesday, February 15, 2012

Week 2

This week has been a great way to really get a feel for the goals of UT San Diego. Over the weekend I attended the Successful Aging Expo. It was so interesting to see the large volume of people the event attracted, the demographic it appealed to, and the vendors that came out to support them. Despite not being in the expo's target market, I thought that the give-aways at the event were relevant to any age. Something for us to consider as we plan our end of semester event is to definitely include as many free products as possible, as they are more likely to attract college students than things you have to pay for.

Today I went to the Sales Conference and was very impressed by the interesting, pertinent information that was presented. The Creative Development seminar was thought-provoking and I really enjoyed the interactive aspect of it. It was actually fun to get to design a marketing plan for an fictional company and try to address the marketing issues they might encounter.

I'm really excited to break into our groups next week and work more closely with smaller segments of UT San Diego.

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