Well hello there!
Monday started our first week in the marketing department. Our group was assigned to a U-T product or brand and it is our job to enhance the marketing on those products and give them feedback. My product is the Padres App that U-T is wanting to create for the iPad. They want to create a weekly journal that has lots of visual interest with vivid pictures and would provide information about the Padres.
In order to get a better idea of the product, I looked at other apps and websites about the padres. It was somewhat disheartening to see how many there were, so U-T would definitely be a later starter in this market. The biggest competition they face is the actual MLB app that provides everything and anything baseball related for every type of smart appliance. This app is also advertised on the Padres website. I think that U-T faces many challenges with this app because I simply do not know how successful it can really be with all of these apps on the market.
I think I have a difficult task ahead of me in coming up with a marketing plan for this app. I hope I can think of something creative enough and clever enough to help U-T really differentiate themselves from the competitors.
Thats all for now.
Em
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