TJ's Marketing Week 2

For my presentation, or "pitch", I did a PowerPoint product SWOT analysis for the Union Tribune's iPad app. I'm looking for a way to post PowerPoint's online so you guys can check it out and see what you'll be doing in the Marketing rotation (if you haven't already gone through it) so if you're interested check back in throughout the week! Basically, here is what I found:

Union Tribute iPad App
Strengths:
Content- very straightforward, app's "bread and butter", scroll through navigation
Weather Bar- accessible from any section, surf report included, covers entire week
Pictures section- looks great on HD display, showcase for photojournalists, simple captions
Weaknesses:
Ratings- only received 2/5 stars, negative comments
Layout- different than websites layout, disorganized, not user friendly (all user comments)
Interface Difficulty- checkerboard layout too much too soon for older demographic
Opportunities:
Layout=Easy fix- people appreciate simplicity when it comes to the news, use WSJ's app ideas
Threats:
News Channel apps- not many newspapers have surfaced apps yet, but news channels certainly have, and they have the advantage of posting videos whereas we only have content. (channel 6 news, KUSI)